TL;DR
Honor's Magic9 series began first sales at 16:08 on September 28, 2026: the standard model starts at ¥4999 (¥4499 after national subsidy). Honor says all-channel sales rose 194% year-on-year in the first 30 minutes, ranking No.1 among Android flagship launches on day one.
Event overview
At 16:08 on September 28, 2026, Honor's Magic9 series officially went on first sale. Per ZOL and Sohu Tech, the series is Honor's tenth-anniversary flagship for the Magic line; Honor released multiple sales reports on launch day, saying all-channel sales rose 194% year-on-year in the first 30 minutes.
Key facts
- First sale time: 16:08 on September 28, 2026 (per ZOL).
- Pricing: standard model from ¥4999, ¥4499 after national subsidy; Ultra version from ¥4499 (¥3999 after subsidy); Pro Max from ¥6499 (per Sina News citing the launch).
- Official sales figures: +194% year-on-year in all-channel sales in the first 30 minutes; +208% in the first hour; No.1 among Android flagship series new-launch day sales (per Sohu Tech citing Honor's official reports).
- Third-party figure: per blogger RD's observation, first-day sales (under 8 hours) reached 95% of the Magic8's seven-day first-sale total (per ZOL, labeled as blogger-observed data).
- Pricing stance: Honor CEO Li Jian said the industry faces cost pressure but costs cannot all be passed to users (per Sina News).
Official sources
- ZOL (September 30, 2026): Honor Magic9 first-day sales hit 95% of Magic8's seven-day total in 8 hours
- Sohu Tech (September 29, 2026): Honor Magic9 tenth-anniversary flagship first-sale victory