One-line summary
This page aggregates the core data of the AIGC-Era Internet Advertising Governance Bluebook released on October 24, 2026: China's AI digital human market grew from 1.02 billion yuan in 2021 to 5.24 billion yuan in 2025 at a 52% CAGR, along with the report's conclusions on scaled AIGC ad creatives and digital human livestreaming.
Data Notes
Sources: The AIGC-Era Internet Advertising Governance Bluebook, jointly compiled by the China National Institute of Standardization and Ocean Engine's Trust and Safety team, released on October 24, 2026; relayed by Securities Times e-Company (Renmin Caixun) on October 25, 2026. Definitions: AI digital human market figures follow the bluebook's published figures for the 2021-2025 period; the CAGR follows the bluebook's published value of 52%.
Core Data
| model | Metric | Value |
|---|---|---|
| AI digital human market | 2021 market size | 1.02 billion yuan (RMB) |
| AI digital human market | 2025 market size | 5.24 billion yuan (RMB) |
| AI digital human market | CAGR (2021-2025) | 52% |
| AI digital human market | Growth multiple (2021 to 2025) | About 5x |
| model | Report conclusion | Detail |
|---|---|---|
| AIGC advertising | Creative production stage | AI-generated ad creatives in scaled application |
| Digital human | Application scenario | Digital human livestreaming accelerating |
| AIGC advertising | Industry impact | AIGC broadly affecting the internet advertising industry |
Field Notes
AI digital human market size: figures published in the bluebook, 1.02 billion yuan in 2021 and 5.24 billion yuan in 2025; the roughly 5x growth multiple is calculated from the two values, and the 52% CAGR is the bluebook's published figure. Report conclusion fields quote the Securities Times coverage of the bluebook, covering "AI-generated ad creatives in scaled application" and "digital human livestreaming accelerating." Compiling institutions: China National Institute of Standardization, Ocean Engine Trust and Safety.
Sources and References
- Securities Times e-Company (Renmin Caixun): Bluebook: Digital Human Livestreaming Accelerates, AI Digital Human Market Reaches 5.24 Billion Yuan (October 25, 2026) link